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Parse.ly

Analytics

Content analytics that connect engagement to revenue.

4.3(149 reviews)Founded 2009From $500
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Overview

Audience analytics built for content teams, linking reader behavior to conversions, subscriptions, and editorial strategy.

Parse.ly gives content teams a clear view of which stories, authors, and topics drive engagement and downstream value like subscriptions. Its dashboards and conversion tracking tie editorial output to business outcomes, while a robust data pipeline and API let analysts blend content metrics into broader BI. It's a strategic complement to real-time tools.

Key features

  • Content and author performance dashboards
  • Conversion and subscription attribution
  • Topic and tag analytics
  • Data pipeline and analytics API
  • Audience segmentation
  • Slack and email reporting

Pricing

Growth

$500 / month

For growing publishers.

  • Core dashboards
  • API access
  • Email reports

Enterprise

Custom / month

Advanced attribution & data.

  • Conversion tracking
  • Data pipeline
  • Dedicated support

Pricing model: Subscription

Best for

Subscription-driven publishersEditorial strategists and analystsTeams tying content to revenue

Alternatives

ChartbeatReal-time content analytics for editorial teams.

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